Sid Meadows

Founder and Principal
Embark CCT


As founder and principal of Embark CCT, Sid has been a part of the global office furniture market for nearly 3 decades. Having worked for in a variety of roles from an individual contributor to a Sr. Vice President of sales, Sid has extensive knowledge and understanding of the industry.  Sid founded Embark CCT in 2017 providing the industry with coaching, business strategy and consulting services, all focused on growth and development.  In addition to his industry experience, Sid is a Certified Professional Coach, an Energy Leadership Master Practitioner and a Certified High-Performance Coach.


Throughout his career, Sid has worked for many industry leaders including AIS, Haworth, Teknion, and Herman Miller. Sid’s decades of experience give him invaluable expertise in furniture manufacturing, sales tactics, business development, and direct and indirect sales, dealer distributor, and rep channels – all of which he leverages to offer expert consulting to Embark’s customers.